ParaSoft Releases Revolutionary E-Commerce Solution Using Red Hat Linux
ParaSoft's Internet Store Allows Retailers to Automatically
Launch, Update, and Control Virtual Storefronts. Web Transactions
Automatically Linked to Stores "Actual" Operations.
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MONROVIA, CA. (January 11, 1999) - ParaSoft, leading
provider of software development productivity solutions, announced
today the launch of their of state-of-the-art e-commerce solution on
Red Hat Linux. Internet Store is a fully scalable, revolutionary approach
to e-commerce, bringing the promise of the online marketplace to
small retailers and national chains alike.
"We are very excited to introduce an e-commerce solution that is unlike any
other on the market," Says ParaSoft CEO Dr. Adam Kolawa. "Our Internet Store
provides large and small retailers with the solution they need to compete on a
global scale. It works with a store's actual inventory system to automatically
launch the store into cyberspace."
Internet Store: A Revolution in E-Commerce:
ParaSoft's Internet Store is the world's first fully automated, commercially
affordable e-commerce system which can automatically update a retailer's actual
inventory when an online sale is made. It allows retailers to sell their entire
inventory to customers around the corner and around the world, at any hour of
the day. It provides online amenities such as a virtual shopping cart, quick
and easy pricing as well as secure credit card transactions.
Internet Store eliminates the burden on retailers of having to become experts in web design and development. Retailers never have to hassle with HTML,
scripting languages, or any of the other intricacies of web development in
order to update their online offerings. Whenever a retailer adds new items to
his inventory or makes any pricing changes, Internet Store publishes the new
information automatically on the store's website. When a customer makes a
purchase online, Internet Store instantly notifies the retailer of the sale.
Internet Store tracks available inventory levels at real time, preventing
"double-selling" of limited quantity items by simultaneous online purchases or
by online buyers and in-store customers. Internet Store thus lowers the
barriers to e-commerce by reducing the complexity (and redundancy) for
retailers of tracking their on-line sales and inventory separately from their
in-store inventory.
Internet Store also gives retailers the opportunity to engage in one-to-one
marketing activities by providing valuable details about the people who
purchase items from their website. Such data as "virtual basket" analysis,
demographic breakdowns, and contact information, including name, address,
telephone and email address, can be provided by Internet Store giving
e-retailers a tremendous wealth of data with which to garner repeat business
online as well as entice customers to their online sites.
"We want to give retailers a profitable outlet for their merchandise while
providing online customers with a pleasant, quick and easy shopping
experience," Says Dr. Kolawa. "In this way Internet Store is making good on
the promise of e-commerce."
To insure the greatest stability and versatility possible for Internet Store,
Parasoft chose to run Internet Store on the Red Hat Linux operating system.
Internet Store and Red Hat Linux:
"ParaSoft's Internet Store is the beginning of a new era in e-commerce, and we needed a reliable operating system on which to run it," says Dr. Kolawa. "Red
Hat Linux is a very robust and stable OS. It makes installation simple, it
gives us the ability to customize our system, and being commercially supported
it gives us features not all operating systems can provide."
Linux is quickly growing as a viable alternative to some of the more popular
operating systems. Not only is Linux viewed as a more stable operating system
but its ability to run on readily available hardware makes it a practical
choice for companies such as ParaSoft.
"The fact that ParaSoft chose to use Red Hat Linux on which to run their
Internet Store is just another example of how Linux is growing in popularity,"
says Red Hat CEO Robert Young. "We've known all along that Linux was the
better choice in operating systems because of its reliability, its low cost,
and its ability to be customized. It's gratifying to see that corporations
like ParaSoft are vindicating what we have always known to be true."
About Red Hat Software:
Red Hat Software is based in Research Triangle Park, NC where it builds and
maintains the award-winning Red Hat Linux operating system. Linux is a freely
distributed, UNIX-type, cooperatively developed, multi-user, multi-tasking
operating system used throughout the world. Red Hat Linux for Intel, DEC Alpha
(TM), and Sun SPARC platforms continues to gain recognition in the computer
industry.
For more information about Red Hat Software and Red Hat products and
technologies, please call (919) 547-0012 or visit their website at:
http://www.redhat.com.
About ParaSoft:
ParaSoft provides state-of-the-art software solutions for companies across
industries, and the individuals whose work supports them, to help them improve
productivity and reach their maximum potential. ParaSoft products include
software development tools, retail industry solutions, advanced web
applications, and e-commerce solutions. ParaSoft's headquarters is located at
2031 S. Myrtle Ave., Monrovia, CA 91016. Telephone (888) 305-0041.
Fax (626) 305-3036. Email: info@parasoft.com. URL: www.parasoft.com.
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Linux is a trademark of Linus Torvalds. Red Hat is a registered trademark of Red Hat Software, Inc.
All other brand names are trademarks or registered trademarks of their
respective holders.
For more information:
call (888) 305-0041 x312, fax (626) 305-3036, or email jenny@parasoft.com
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